Senior Marketing Automation Specialist

Do you have more than 3 years of experience and have a result-driven approach to Marketing Automation? We have a new challenge for you! Be part of a CEIBO global team, delivering services for USA, Europe, and Asia. 🌎💪

As a Senior Marketing Automation Specialist at CEIBO you will be participating in the set-up, implementation and programming of marketing automation campaigns for our customers.

Being fluent in English is a must. Portugues, French, or Chinese (Mandarin) is a plus.

You can apply for this job position by sending your resume to 📩 recruiting@ceibo.digital

We are looking for an experienced and result-driven Senior Digital Marketing Specialist to launch marketing automation programs in the USA, Europe, and Asia.

As a Senior Marketing Specialist at CEIBO, you will be responsible for setting up, implementing, and managing the marketing automation campaigns for our best global customers.

We are expecting you to have experience in digital technologies and utilizing different digital marketing channels.

Responsibilities

• Build and deploy compelling, end-to-end marketing automation campaigns, including assets creation (multi-steps campaigns flows, emails, landing pages, forms, custom objects, etc.).

• Crafting irresistible subject lines with action-driven copies, and CTAs to drive conversions.

• Build-out data-driven customer journeys across the B2B customer lifecycle via marketing automation and nurture campaigns.

• Monitor funnel performance, conducting campaign level quality assurance, and A/B testing for strategic optimizations.

• Report performance metrics and KPIs, making thoughtful and strategic recommendations for campaign optimizations.

• Implement tactical measures to reduce unsubscribes, and grow customer and prospect email list, exercising GDPR compliance.

• Work with Sales Manager to build and manage lead scoring to ensure engaged/hot leads get to sales fast.

Requirements

• 3 years of experience in Digital Marketing

• 3 years of experience in developing and implementing digital marketing strategies

• 3 years of experience implementing marketing automation campaigns

• Experience with one or more of this marketing automation tools: Oracle Marketing Cloud (Eloqua or Responsys), Adobe Marketing Cloud (Adobe Campaign or Marketo), Salesforce Marketing Cloud (ExactTarget or Pardot), SaS Campaign, Acoustic Campaign (aka Watson Campaign Automation), Hubspot, or a similar marketing automation platform

• Expert knowledge in building lead generation, lead nurturing and drip campaigns

• Expert knowledge in email compliance policies and best practices (CASL)

• Strong analytical skills. Data-driven approach. Comfortable looking at a set of data and extracting insights from which to optimize campaigns

• Strong debugging skills to identify deliverability issues and correct them

• In-depth knowledge of different digital marketing channels

• Good knowledge and experience with online marketing tools and best practices

• Hands-on experience with SEO, SEM, Google Analytics and CRM software

• Sense of ownership and pride in your performance and its impact on the company’s success

• Critical thinker and problem-solving skills

• Team player

• Good time-management skills

• Great interpersonal and communication skills

• BA/MA in Engineering, Systems, Marketing, Digital Technologies or similar relevant field

• Fluent in English.

• Since this is a CEIBO Global team, Portugues, French, or Chinese (Mandarin) is a plus.