Performance Marketing Specialist

Are you an optimization geek? We are looking for you! Be part of CEIBO! 💪

As a Senior Performance Marketing Specialist at CEIBO you will be participating in the set-up, implementation and programming of paid media and social media campaigns for our customers.

You can apply for this job by sending your resume to 📩 recruiting@ceibo.digital

We are looking for an exceptional Performance Marketing Specialist, to help us create and implement innovative Paid Advertising campaigns and strategies for our regional and international clients. Planning and implementing campaigns to grow the user base, traffic, and engagement. Think about the entire acquisition process, make performance marketing an integral part of digital marketing that works like a well-oiled machine via campaigns.

Responsibilities

• Creating & optimizing campaigns across the digital landscape: Facebook, AdWords (Search, Display), Youtube, LinkedIn, Twitter

• Plan performance marketing strategy & KPIs

• Manage Paid Social & SEO/SEM, including launching, monitoring, optimization, and results reporting

• Performing A/B testing & ROI optimization

• Implementing programmatic advertising campaigns

• Exploring other digital channels & new media (blog networks, native advertising)

• Collaborating with the content team & providing data insights

• Ad copywriting, testing and campaign optimization

• Setting up and optimizing Google Analytics goals and tracking/conversion pixels

• Extensive reporting & data analysis based on metrics that matter

Requirements

• Deep understanding of paid advertising and the web

• At least 2 years of experience in performance marketing

• Experience with Facebook + Instagram Ads, LinkedIn Ads, Twitter Ads, Google Ads, YouTube Ads, GCM (DoubleClick)

• Google Ads and Analytics certifications

• Experience with affiliate marketing, remarketing / retargeting campaigns, and display advertising

• Experience with SEO/SEM best practices

• Programmatic advertising experience

• Desirable: hands-on experience in marketing automation concepts (tools, scripts, APIs, dynamic/triggered campaigns) and in Adobe Analytics, Google Analytics, Google Tag Manager, and/or other tracking software

• Fluent in English